Subject: Something new is coming on {date} Hi {first name}, Quick heads-up: on {date}, we're launching {product / feature name}. I can't show you everything yet, but here's the shape of it: If you've ever {painful situation, e.g. "retyped the same reply for the hundredth time"}, this is built for you. It {one-sentence description of what it does}, and early testers are already {concrete early result}. Want to be first in line? Join the early-access list and you'll get it {number} days before everyone else: → {link} More soon, {your name}

Subject: The {product} waitlist is open Hi {first name}, It's official: {product} launches on {date}, and the waitlist is open now. What it does, in one line: {one-sentence value prop}. Why join the waitlist instead of waiting for launch day? • Early access {number} days before the public • {launch incentive, e.g. locked-in founder pricing} • A direct line to the team while we polish the rough edges → Join here: {link} Spots in the first cohort are capped at {number}, so if you're interested, don't sit on it. {your name}

Subject: It's live: meet {product} Hi {first name}, Today's the day — {product} is live. {Product} is {one-sentence description}. We built it because {the problem, stated plainly — e.g. "copying the same snippets between devices was still absurdly painful in {year}"}. What you can do with it from day one: • {capability 1 — outcome-focused} • {capability 2} • {capability 3} To celebrate launch, we're offering {launch offer} until {date}: → Get started: {link} It takes about {number} minutes to set up, and the free plan is genuinely useful — no credit card required. Thank you for being here for this. Seriously. {your name} {title}, {company}

Subject: We're live on Product Hunt today 🙏 Hi {first name}, Big day: {product} is live on Product Hunt right now. → {Product Hunt link} If {product} has been useful to you, the single most helpful thing you can do today is leave a short comment about how you use it. Honest reviews from real users matter far more than upvotes. Two small notes: • Comments in the first few hours count the most • Even one sentence helps — "I use it for {use case}" is perfect Either way, thanks for being part of this. Launch days are terrifying and exciting in equal measure, and having you along makes it better. {your name}

Hey Product Hunt! 👋 Maker here. Thanks for checking out {product}! **Why we built this** {2-3 sentences on the origin: the specific pain, the moment you decided to fix it. Be concrete, not grandiose.} **What it does** {One short paragraph: the core workflow in plain words.} **What makes it different** • {differentiator 1} • {differentiator 2} • {differentiator 3} **For the PH community** Use code {code} for {offer} — valid through {date}. I'll be here all day answering questions. Brutal feedback welcome — it's how {product} got this far. What would make this a no-brainer for you?

Subject: Launch {date}: {product} — {one-line angle for the journalist's beat} Hi {journalist name}, I'll keep this short. I'm {your name}, founder of {company}, and I read your piece on {their recent relevant article} — it's why I'm writing to you specifically. On {date} we're launching {product}: {one-sentence description}. Why this might be a story for you: • {newsworthy angle 1 — a trend, a surprising number, a contrarian take} • {angle 2 — traction: users, revenue, notable customers} • {angle 3 — what this says about the broader market} Happy to offer an embargoed briefing before {date}, plus early access so you can try it yourself. Press kit with screenshots and founder bios: {link} Worth 15 minutes this week? {your name} {title}, {company} — {phone} / {email}

Subject: {product} just got a major upgrade Hi {first name}, Good news — the {feature name} you've been asking about is here. **What's new** {2-3 sentences describing the feature in terms of what the user can now do, not what you shipped.} **What it means for you** If you currently {old workflow}, you can now {new, better workflow}. For most teams that's {quantified benefit, e.g. "about 20 minutes back per day"}. **How to try it** 1. {step 1} 2. {step 2} 3. {step 3} Full walkthrough here: {link} This one exists because customers like you kept pushing for it — so if something still feels off, reply and tell me. We're listening. {your name} {title}, {company}

Subject: What happened when we launched {product} Hi {first name}, One week ago, we launched {product}. Here's what happened — the good and the messy: • {metric 1, e.g. "1,200 signups in the first 72 hours"} • {metric 2, e.g. "#3 Product of the Day on Product Hunt"} • {honest miss, e.g. "our onboarding emails broke for 6 hours — sorry if you got one twice"} The most common piece of feedback: {top feedback theme}. We heard you — {what you're doing about it} ships on {date}. If you haven't tried {product} yet, the launch offer ({offer}) runs through {date}: {link} And if you have — thank you. Reply anytime with what's working and what isn't. I read everything. {your name}